Nurturers is a recurring-giving product for mothers and babies, built for households that want to partner with Compassion but do not connect with one-to-one child sponsorship. It launched into a portfolio where donors already know what sponsorship means, so it had to be understood in seconds and told apart from the thing sitting next to it.
The first in-market creative ran across the church, artist and creator channels, and was tested live in event spaces, including on tour with Amy Grant. The kit is a fact sheet, a pastor's guide, a comparison against sponsorship, an event guide, a 4x6 response card with a scannable sign-up, event slides, and pitch decks for regional and multicultural teams.
73% of Nurturers supporters were new to Compassion.
