“Joy beyond the walls of the world” J.R.R. Tolkien, On Fairy-Stories

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Michael Maiocco

Experience

Compassion International

Current

Creative, Tactical Marketing

Creative strategy and execution within the Artist, Event, and Influencer channels.

  • Brand Contextualization: Lead creative execution for major partnerships across Artist, Event, and Influencer channels. Standout partners include BibleProject, Dude Perfect, Crowder, for KING & COUNTRY, and Amy Grant.
  • Touchpoint Analysis: Initiated and executed a gap analysis of partner touchpoints to standardize brand consistency from event acquisition to long-term retention.
  • Product Launch: Creative lead for the Compassion Nurturers portfolio expansion, designing market-test assets and messaging.
  • International Production: Directed and produced field content in international environments for use in digital and event-based appeals.
  • Cross-Functional Delivery: Manage the integration of global brand standards into high-profile partner aesthetics across film, digital, and environmental displays.
  • Process: Wrote the creative scheduling standard the team plans against, covering design time, feedback windows, review rounds and final delivery. Adopted as team practice and extended into capacity planning.

Christian Halls International

2021–2023

Creative Director

Lead architect for the brand's national entry into the United States market.

  • Brand Architecture: Designed the visual and narrative framework for the U.S. launch, establishing the organization's domestic identity.
  • Productization: Restructured academic offerings into clear Hall Blueprints, creating pricing transparency and a simplified sales portfolio.
  • Onboarding Infrastructure: Designed the digital and operational Path to a Hall for students and tutors, reducing friction in the recruitment funnel.
  • Platform UX/UI: Improved the design and user experience for the MyHall digital platform to support national scale.
  • Growth Systems: Built the marketing collateral and campaign strategies that enabled the successful launch of the first American Halls.

Wolf and Child Creative Studios

Current

Co-founder

Full-service production management for projects in the non-profit and corporate sectors.

  • Strategic Direction: Managed the entire creative lifecycle from client discovery to final delivery.
  • Team Leadership: Led multidisciplinary teams of filmmakers, animators, and designers to execute complex brand and narrative strategies.
  • Operational Management: Managed P&L, contractor relations, and project timelines.
  • Standout clients: #TeamWater (MrBeast and Mark Rober), Tracksmith, Sun Bum, To Write Love On Her Arms, Switchfoot.

KitePride

Tel Aviv

Creative Direction

Digital pivot and product launch strategy during COVID-19.

  • Digital Product Innovation: Developed a B2B corporate experience package to replace physical retail revenue during the pandemic.
  • Campaign Direction: Directed the launch of the Sailor Wallet, overseeing all film and digital marketing assets.

Western Seminary

Publishing and Instruction

Academic publishing and instructional delivery.

  • Publishing & Editorial: Edited and managed technical materials for Western Academic Publishers.
  • Classroom Operations: Managed the digital infrastructure and administrative delivery for graduate-level online classrooms.
  • Instructional Support: Provided grading, research, and facilitation for courses in Hermeneutics, Biblical Theology, and Spiritual Formation.

Education

Clients and partners

Compassion International · Dude Perfect · for KING + COUNTRY · BibleProject · Amy Grant · WaterAid · MrBeast · Mark Rober · Milwaukee Brewers · Switchfoot · OtterBox · Lifeproof · Sun Bum · To Write Love on Her Arms · Museum of the Bible · Christian Halls International · Fusion Global