At the Opry House the band stops the show to talk about sponsorship. The room is warm, the lights are up for a moment, and the ask has to be answerable right then.
The partner collateral is the backwall, the response and memory cards, and the in-show slides. The memory cards are scannable, so a phone and a QR code carry someone from the seat to a sign-up form without them needing to find anything later.
