“Joy beyond the walls of the world” J.R.R. Tolkien, On Fairy-Stories

Michael Maiocco

Work

HERO World Tour and Squad Games Tour

ClientCompassion × Dude Perfect
RoleCollateral, and taking it through production
Year2025–2026

Compassion travels with the Dude Perfect arena tours. Families come for basketball, and the sponsorship ask gets a few seconds in the show. Everything on the concourse exists to get a family to that moment already knowing the line.

Built from the Dude Perfect brand assets and taken through production: accordion backwalls, step-and-repeat, a pop-a-shot backboard, co-branded basketballs, child hero images, posters, table throws, tabletops, volunteer lanyards, wristbands, pillowcases, web banners, and the digital ad set sized for Ticketmaster, Facebook and Instagram.

Work sample
Work sample
Work sample
Squad Games jersey
Squad Games jersey
Squad Games key art
Squad Games key art
Ticketmaster
Ticketmaster
HERO World Tour
HERO World Tour
Co-branded basketball
Co-branded basketball